Wednesday, October 22, 2008

Page 4: A Few Rules of Article Writing

Now, let's talk briefly about the actual construction of your article.

RULE #1 - Your title is the most important part of your article!

Spend 50% of your efforts on the "TITLE" of your article. This is extremely important. If your title isn't full of benefits for it's readers, chances are the article won't even get read... so spend a lot of time on it!

The above point is EXTREMELY important! The title of your article will decide it's success or failure -- plain and simple!Here are two of my favorite ways to insure you create a killer title for your article:

· Ask a question in the title. For example:

-- Do You Make These 4 Stupid Mistakes When Asking Someone Out On A First Date? This May Be The Reason You're Sitting Home Every Weekend!

This title could then evolve into an article about an ebook you discovered on Clickbank titled "How To Get Your Perfect Mate To Say Yes!" that you'd like to write a review for. You could begin your article with some informative information about the subject and then subtly slide into a review about this ebook your discovered and how you thought it was filled with great strategies for reconciling a broken relationship.

Or here's another...

-- Are You Embarrassed To Smile? Try These "Secret" Home Whitening Remedies And Never Be Ashamed To Show Those "Pearly Whites" Again!

Now, write an article about some home remedies you've found work well for your smile and then talk about the fantastic ebook you also found called "101 Natural Health Remedies".

And here's another...

-- Is Your Spouse Having An Affair? Discover These Three "Dead Giveaways" And You'll Immediately Know For Sure...

Write an article about the subject and also mention the fantastic ebook you discovered in your "about the author" tag that points to your affiliate's website.

Again, these are just random examples but I think you get the idea. Your topics are endless and I confident that you'll be able to find a perfect compliment to any article you want to write in the Clickbank or PayDotCom marketplace.

Is this going to take some practice.... Absolutely! Is it easy... Absolutely! Is it lucrative? You bet it is!

Here are a few additional pointers when it comes to writing titles for your articles:

Be very specific:

-- Three Keys To A Successful....-- Four "Ultra-Resourceful" Ways You Can....-- Seven Crucial Steps To Take To...

Or...

... In Only 3 Days Or Less!... In Just One Weekend!... For Under $10... Just Listening To Your CD Player While Driving Home From Work!

Be very specific in your title and clearly state the benefits of reading the article in the title. Benefits... Benefits... Benefits...!Be specific! Don't say several ways you can learn how to do something:= say 5 ways= or 10 ways= or 3 ways.Don't just say quickly and easily:= say in less than two hours= in only a weekend= no tools required!Use the word "YOU" as often as possible in your title. People want to know "what's in it for me if I read this? By using the word "YOU", it's a psychological trigger that tells them that there is something in it for them.

Be unique, entertaining -- and show off your personality!In my opinion, this one element of writing to a targeted audience is critical. Think back for a moment to when you were in school. I'll bet you remember a favorite teacher or professor who you just absolutely loved learning from.Why?Usually, it's because of their personality -- one that seemed to shine through in their teaching. In it's simplest terms, learning is boring! Most folks hate the thought of learning something new or reading. It's a painful experience. So it's your job to ease the pain and make the learning process fun and entertaining while still providing quality content and a great (yet subtle) product endorsement.Once you master this skill, you'll have a dedicated following of readers who will look forward to each and every article you write.
Charlie Hearns

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